Marketing transformation helped scale revenue 3X by modernizing sales channels and building data-driven decision-making models.
Joshua Parker
Joshua Parker
About Me
Hello! I’m Joshua Parker.
I'm a marketing executive with 20 years of experience driving growth, building digital sales engines, and leading brand transformation in industrial and B2B sectors. From scaling Melfred Borzall’s revenue from $12M to $35M to launching high-performing eCommerce and eLearning platforms, I bring a proven ability to modernize marketing in legacy environments (such as generational manufacturing companies). Whether you're looking for executive leadership or a fractional CMO to guide strategy and execution, this portfolio showcases the results, systems, and thought leadership I bring to every engagement.
- Location: Santa Maria, California U.S.A.
- Fractional CMO & Consulting Get In Touch Here
- Keynote Addresses & Lectures Send A Request
My Services
Fractional CMO
Data-driven decision-making and transformation to legacy marketing & sales systems. Get a playbook.
Leadership Training
Certified 'Multipliers' coach for leaders that want to extract more natural talent from teams.
Marketing Consulting
Bespoke solutions tailored to your business challenges to earning an ROI.
Lectures & Keynotes
Schools, Business Teams, Volunteer Organizations - Message for availability.
Get in Touch About These Services
Resume
Experience
2016 - Present
Director of Marketing & eCommerce
Melfred Borzall, Inc.
2014 - 2016
Fractional CMO & Consultant
Self-employed
Helped SMB unlock over $11M in previously untapped revenue by building custom go-to-market strategies and high-impact local campaigns.
2011 - 2015
Marketing Ops Manager
EF | Education First
Lead California operations and marketing for international language programs, managing cross-functional teams and driving performance improvements across budgeting, staffing, and student experience.
Education & Certificates
2007
Bachelor of Arts in Communications
Brigham Young University
Emphasis in Marketing & Advertising
2019
Masters in Business Administration
University of Massachusetts (Global)
Concentration in Entrepreneurship
2025
Marketing AI Certificate
Cornell University
Concentration on digital transformation & marketing efficiencies
Languages
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English (Native)
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French (Fluent Spoken & Written)
Core Competencies
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Digital Transformation
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B2B eCommerce Strategy
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Marketing for Manufacturing
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AI for Marketing & Sales Enablement
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Distribution Partnership Marketing
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Full-Funnel Demand Generation
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CRM & Marketing Automation
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Budget Management
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Board of Directors Communication
Core Competencies
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AI for Marketing & Sales Enablement
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Creative Strategy
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Data-driven Decision-making
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Communication With Executive Teams
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Cross-functional Team Collaboration
Case Studies
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Published Articles & Writings
April 12, 2021
Dealing with a toxic leader
When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the…
Get in touch:
- Lecture Requests
- Keynote Addresses
- Leadership Development
- Marketing Consultation
- Fractional Leadership